For several year online surveys have been predicting that mobile internet would overtake desktop internet. That tipping point happened at the end of 2014 when the mobile internet was seen to exceed traditional PC/laptop internet.
On April 19th 2015 Google officially changed it’s algorithm putting specific weight on the need for businesses to offer mobile-friendly sites. As a result, many businesses have seen their rankings drop faster than a lead balloon. Incredible as it sounds, many businesses still do not have mobile sites. This is the time for mobile marketers to thrive!
